Online Display Advertising

Online Display Advertising

Online advertising also known as Internet advertising is the process of delivering promotional marketing messages to consumers through internet. It includes advertising networks, blogs, banner ads, rich media ads, interstitial ads, contextual ads on search engine result pages, social network advertising, online classified adverting, dynamic banner ads, e-mail marketing and cross platform ads.

It is quite result oriented as you can use targeted ads for different viewers to see different advertisements on the same page. Besides, it is less expensive than other forms of advertising, easily measurable and has wider coverage.